Like ≠ Dollars

In a recent study conducted by Roost.com, a social-media advisory company, the researchers found that only 15% of small business's social media fans were actually people who lived in that city. Regardless of how accurate that statistic is, as 15% seems suspiciously low, the study's conclusion brings about a very good question—how reliant should we be on social media for marketing needs?

Granted, it is the newest fad in marketing, but how much quality marketing are we getting from pushing a social media campaign? As endearing as it is to see that thousands of people “like” you on Facebook, how many of those people are actually going to do anything about it? It's not that hard to click the “like” button on a webpage, especially compared to convincing a person to buy a product.

Let's be clear about something—social media is a good tool for raising awareness, and it is a very effective one at that. A marketing firm can get a ton of information from social media websites, but make sure to not put all the eggs in the proverbial basket. Rather than patting yourself on the back for getting a few dozen “likes” on a social media page, start to think more creatively and find ways to turn those “likes” into dollar bills to pad your wallet.
One way that is possible is to actually isolate the people who are interested in buying, or to continue with the proverbial motif, separating the wheat from the chaff. That is where Carney comes in. We actively compile lists of people who show more interest than clicking a “like” button. While setting up a social media page to promote a product is definitely a good thing, it is suboptimal at times. We can do better. We are here to make life easier for you. Call us.